It has correctly finished booting and is ready to go. Spotted the line "Please press Enter to activate this console"?
So please press "Enter" to activate the console and log in.
Oh
First time installed it .. Thank you for the advice 
It seems that was the case. Just bought a USB keyboard.. I have 3 keyboards at home but all bluetooth which is not recognized by openwrt
.. So USB keyboard.. plugged it and hit Enter and saw root@OpenWrt shell prompt.. Silly me
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Thanks! 