This would require a new OpenWrt target, which isn't quite as simple as merely adding a new device to an already existing one.
Looking at it from the outside, this device is rather slow/ low-end from a linux-on-arm perspective (compared to other SBCs, e.g. the sunxi/ H3 based orange pi zero), in comparison to other OpenWrt target this might not be so bad though.
Issues that will be detrimental for supporting this hardware would be:
no ethernet
unsupported wireless
not really suitable for routing - and OpenWrt isn't quite ideal to leverage multimedia aspects or GPIO features (as in, it'll be more a source-only target for semi-developers, than something to download and flash)
Neither of these are hard blockers, nor do they need to be blockers at all, but it's still something to keep in mind and adjust expectations accordingly.