Your router is a rarity, as it apparently uses modified OpenWrt sysupgrade for its own sysupgrading (and flashing OpenWrt???), so some of its settings survive.
Here is a link to forum search:
https://forum.openwrt.org/search?q=u35wf%20order%3Alatest
Based on those, the router apparently disables root login via SSH.
See here: Blueendless Kimax BS-U35-WF - #61 by chunkeey
The reason why this happens is that the OEM GUI flash method preserves the unix user configuration in the
/etc/passwd
and/etc/shadow
files from the Kimax firmware and copies them over to OpenWrt./etc/passwd:
admin:x:0:0:root:/root:/bin/false guest:x:0:0:root:/root:/bin/false #root:x:0:0:root:/root:/bin/false
You might need to use the account and password you used with Kimax firmware?
"admin" ????
You might need to revert to failsafe mode, edit the /etc/passwd there, so that root is again allowed with the normal ash:
OpenWrt 19.07-SNAPSHOT, r11047-81f3f6540e
-----------------------------------------------------
root@router1:~# cat /etc/passwd
root:x:0:0:root:/root:/bin/ash