For reference, this is the current logo as seen on GitHub:
The kerning (spacing between characters) is... not good; the spacing in "OpenWrt" bugs me the most.
I suggest something like:
The spacing for "WIRE" in "WIRELESS FREEDOM" is also a touch tighter than the rest of the line. I'd like to see this line evened out as well.
Only a typographer could catch that (lc ‘n’ followed by cap ‘W’)
Once upon a time I wrote pagination software that manipulated point size, line spacing, and kerning by 100th’s of Pts within the allowed parameters to composite a requisite page.
John Q. can’t see any difference between 9.8 and 10 Pt type let alone poor inter-letter kerning. Hey, think about how it would look in hot metal!
Should I report this to openwrt-devel or to Flyspray?
Should I edit the SVG and submit a patch? I think the project is working with a designer on the logo redesign; it would be better to fix this in the source file(s), and better to involve the designer and get their expertise.
I hope this can be fixed before the logo is more widely used/shared. Having bad kerning does not make our project look good. Ordinary people may not be able to pinpoint exactly what is wrong but they will feel that "something is off".
BTW Kern Type is a fun game where you can test your letter spacing skills.
@ynezz Do you have contact to the designer who created the styleguide?
I would be interested in hearing his opinion on the kerning issue.
I hope we can fix this issue and apply the new logo to the forum and wiki.
Thanks to @jefferyto for bringing this up. I guess I sent my thoughts regarding the new logo a couple months ago to the wrong venue. In particular, I was asking two questions about the new logo (#2 and #3 in my original note).
The text (the "wordmark") of the logo appears a bit too low to my eye. You can see the original logo, and compare it to the new by clicking between the links at: https://richb-hanover.github.io//LEDE_Download_Index_Page/origlogos.html
It would really be helpful to get advice from the designer re: the padding around the logo. As I noted in my original note:
The logo usage guidelines (https://openwrt.org/_media/docs/guide-graphic-designer/openwrt-logo-usage-guidelines.pdf) are a little difficult to interpret. The recommendations for breathing room use 1/4 X for the padding, but the X dimension itself is awkward (that is, not easily measured). I wonder whether we could ask the logo designer to give advice for the padding based on an exterior dimension of each of the four variations shown on Page 4.
So, please, if we can get a bit of attention from the logo designer, would you ask these questions as well? Many thanks!
PS That repo also has samples of the download pages that incorporate the new logo. You can see the full set of proposed pages at: https://richb-hanover.github.io/LEDE_Download_Index_Page/files.html
As XKCD says, "If you really hate someone, teach them to recognize bad kerning". Have a wonderful day! 
Well, that daily chuckle was a good start 
Sarcasm aside, and FWIW, I fully agree with both yourself and the OP’s assertions. Both of your suggestions improve the logo aesthetically.
@ynezz - any response from the designer? Thanks.
@richb-hanover-priv Thanks for your input - I haven't seen the logo usage guidelines before.
I see the wordmark is vertically aligned with the inner edge of the "Open 'O'", but this should be aligned with the bottom (flat) edge of the letters "n", "W" and "r" (the true baseline of the wordmark) not the bottom (round) edge of "O", "p", "e" and "t".
Regarding the tagline ("WIRELESS FREEDOM") kerning: Horizontally aligning the "I" with the outer edge of the above "p" is not my preferred choice, but if you want to do that you need to also adjust the kerning for the rest of the tagline to match.
@jefferyto Thanks for your thoughts.
As someone who's not involved in a lot of the "doing" in this volunteer open-source project, I am learning not to second-guess the experts who are making the decisions. (For example, I have no standing to ask for a change to the C compiler version.)
However, I do reserve the right to point out problems, and note possible solutions. That's why I am anxious to hear the designer's response to all of our comments.
@richb-hanover-priv I'm not sure if the designer will have answers for your questions so thought I would add my thoughts:
Hope that helps 
I'm asking for the graphic designer's response to our questions before deciding whether to ask the project to consider changes. Here is my understanding of the outstanding questions:
In all these cases, I would like advice from the designer responding to our observations. Only then can the OpenWrt admins decide what to do. Thanks again.
[1] Here is my understanding of the measurements, based on a close reading of page 4 of the logo guidelines. I willingly accept any corrections if I have missed something:
TL;DR For this third question, I would be completely content if the designer would say, for each of the four, "Set the padding to a minimum of X% of the height of the .svg." That would eliminate any confusion.
Last time I got Oh! I'll fix it right away from him, so pinged one more time just now.
Thank you!
here's what I've done on what I've read from the forum. Kernings might be a little bit difficult to understand. Last time I used volume kernings together with optical kerning. Where I thought it looked great. Right now I tried the other optical with somewhat mathematical. Hoping this fits what they wanted. Also, I changed the wireless freedom font so that I can put a balanced volume on each space.
Looking good! Little differences but more comfortable for the eye.
I also find the revision more pleasing to the eye, though I see multiple differences.
IMHO, typography is neither an art nor a science, though both are critical to the end product. Ultimately aesthetics will be the final arbiter to achieving the goals of the project. Even then, aesthetics are often subjective. You can please most of the people most of the time, but you’ll seldom please all of the people all of the time.
Some thoughts on the revision:
