According to the wiki, you must first boot from SD before you can flash NAND.
Installation to SPI-NAND and SPI-NOR is possible when booting from microSD card.
Looks like DIP switches ABCD=1111 means "boot from SD, access to NAND, minus access to NOR".
Are the DIP switches set correctly?
Is the SD card with OpenWRT inserted?
According to wiki, you should get this menu on the serial console after setting DIP switches to ABCD=1111, powering up, when it is booting from SD: https://asciinema.org/a/518024
Looks like you can hit "8" to install to NAND. Do you see this menu on the serial console?