Thanks to all for these comments.
@edwintorok - We've been writing the home page with the upcoming release of LEDE in mind. Although I am deeply hopeful that the two projects can merge cleanly and congenially, the "home page team" has been focused on what we can say about LEDE that's true and current, and will likely be true when we ship the first release.
I would welcome the opportunity to place more explanatory text from the people involved in the merger discussions for the home page.
@flyn - Yes - links from the home page to the sections of the why_use_lede_full_list page are in the wings. You ask good questions about the security section as well. Can you give a few bullet points that we might use (even to replace what we have currently written?)
@hnyman - I suspected that Bufferbloat control and QoS were substantially the same point. I think we'll have to soften the language re: airtime fairness on newer routers. Dang.
@all - Can you help us come up with additional reasons to use LEDE? After all, you're spending hours (days?) to bring it to fruition... Tell us why!