Managing kernel config without modifying linux target

I am attempting to build my OpenWRT 21.02.1 package against multiple hardware configurations.
I would like to change some kernel build parameters for each set of hardware without modifying the config-5.4 file under linux/target/SUB/
and also without having to run 'make kernel_menuconfig' each time.

Say for example I want the kernel for every board I build against to have be built with CONFIG_USB_STORAGE=m
and it is a parameter not accessible from within OpenWRT menuconfig

Is there a way to systematically modify the kernel build parameters?