There is a lot of commonality between them (no surprise, since we're talking about the same project.) They all sing the praises of LEDE and give readers a sense of what it might do for them.
I will plead guilty to more vivid writing. I think it's critical to grab the reader's attention, providing reasons that LEDE will solve problems they have.
Some will come to the project already believing that LEDE can fix their router's firmware. But for the majority of readers, they don't know about LEDE (or OpenWrt, or maybe even the subject of router firmware) and they need a description that they can identify with - that describes their current situation. Once they understand that LEDE might apply to them, they still want concrete reasons to read further.
There was an interesting talk given by someone at RedHat titled, If You Build It, They Won't Come. It talks about why you need to market a project, why you need to speak clearly about what it does, how it will benefit the reader, and how they can participate. (I hasten to mention that we're doing pretty well in most of the categories the speaker described. Thanks to all our hard work, we have a pretty good web site, decent documentation, great forums, etc.)
But I want to avoid the problem that "people don't know we exist". Although we have a solid core, we need to bring in new people (both simple users as well as super techies) to continue to grow LEDE's base.
So I advocate for lively writing, and would even want to put it on the home page.