Dynalink DL-WRX36 Install

I'm losing my mind, already successfully followed these instructions once before but now, for whatever reason, I can't get the router to boot into the initramfs (snapshot version). The USB stick is formatted FAT32, the command I'm running is fw_setenv bootcmd 'usb start && fatload usb 0:1 0x44000000 openwrt-qualcommax-ipq807x-dynalink_dl-wrx36-initramfs-uImage.itb && bootm 0x44000000; bootipq', I've even tried copying the initramfs file from /mnt/UNTITLED to the default folder.

It just reboots into OEM firmware every single time. I followed part 1 perfectly, I have no idea what I could be doing wrong.